Distribution Data

Our 4th annual 3rd party audit proves that the Smart Shopper gets delivered, is read and our customers get results.

The CVC audit results are an important tool used by media buyers and agencies to direct advertising dollars for their clients to publications that provide accurate readership and target audience numbers.

We are the ONLY audited paper in our market.

Click Here to view a full copy of the audit.

OUR DATA SPEAKS VOLUMES.

We have 1.75 readers per issue of the Smart Shopper!

Smart Shopper is distributed regularly in your area. Does your household regularly receive Smart Shopper?
YES - 98.7%
NO - 01.3%

Do you or someone in your household regularly read or look through Smart Shopper?
YES - 81.9%
NO - 18.1%

Do you frequently purchase products or services from ads seen in Smart Shopper?
YES - 80.8%
NO - 19.2%

How long do you keep Smart Shopper before discarding it?
63% 1-2 Days
18% 3-4 Days
01% 5-7 Days
18% 1 Week or More

Reader Demographics
00% 18-20 Years Old
07% 21-24 Years Old
19% 25-34 Years Old
22% 35-44 Years Old
24% 45-54 Years Old
20% 55-64 Years Old
06% 65-74 Years Old
02% 75 Years or Older



 
 
 

75B Main Street, Webster, MA - Tel. (508) 943-5300 - Fax (508) 943-5320