Distribution Data
Our 4th annual 3rd party audit proves that the Smart Shopper gets delivered, is read and our customers get results.
The CVC audit results are an important tool used by media buyers and agencies to direct advertising dollars for their clients to publications that provide accurate readership and target audience numbers.
We are the ONLY audited paper in our market.
OUR DATA SPEAKS VOLUMES.
Read More About Our Audit
Smart Shopper is distributed regularly in your area. Does your household regularly receive Smart Shopper?
YES – 98.9%
NO – 01.1%
Do you or someone in your household regularly read or look through Smart Shopper?
YES – 79.2%
NO – 20.8%
Do you frequently purchase products or services from ads seen in Smart Shopper?
YES – 81.5%
NO – 18.5%
How long do you keep Smart Shopper before discarding it?
67% 1-2 Days
21% 3-4 Days
00% 5-7 Days
12% 1 Week or More
Reader Demographics
01% 18-20 Years Old
05% 21-24 Years Old
16% 25-34 Years Old
24% 35-44 Years Old
25% 45-54 Years Old
18% 55-64 Years Old
11% 65-74 Years Old
01% 75 Years or Older



